Senior Marketing Manager – Creative and Digital

Nov 2023 – Present

An evolution of my previous role, taking on more responsibility and collaborating directly with the Executive Committee. Notable new initiatives include:

• Taking over jurisdiction for the creative direction and performance of the website, overseeing a complex server migration, and intensive conversion rate optimisation (CRO) that has driven a 34.5% increase in website engagements across FY24.
• Strategic responsibility for SEO/PPC strategies, aligning the direction of the business with data-driven insight around search and paid ad performance, driving a 39.5% increase in web traffic and doubling of total online visibility in FY24.
• Continued brand evolution, including sub-branding, campaign creatives, brand surveys, and share of voice reporting.
• Production and promotion of the sub-brand business podcast ‘Unpacking Organizations’, driving thought leadership, website and social engagement, and brand exposure.

Content and Creative Manager

July 2022 – Nov 2023

• Driving traffic, engagement and leads through various types of content, using key performance metrics to evaluate and improve performance.
• Managing and developing the Orgvue brand, project managing a full-scale brand evolution and relaunch including a new website, new brand guidelines, photography, written content, and brand presence.
• Undertaking user research sessions to understand our customer and adapt content to suit.
• Creating content that elevates Orgvue’s profile, including ebooks, guides, web articles, case studies,
  infographics, landing pages, emails, and more.
• Activating content through integrated lead generation campaigns.
• Managing a number of agencies, internal stakeholders, resource, and direct reports to ensure projects are delivered effectively and to deadline.

Freelance Video Editor

June 2019 – Present

Collaborating with independent filmmakers across London and the South East as lead editor on a number of short dramas, music videos, trailers and corporate videos, picking up two awards for the horror short Hestia! at the Hollywood Blood Horror Festival.

Senior Digital Content Designer

Nov 2019 – July 2022

• Designing and delivering a range of web builds and other digital solutions to help optimise Vodafone UK’s business website and improve both self-service and soft-sell customer experiences.
• Applying technical excellence and strategic design to a number of areas – web content, video, copywriting, and graphic design.
• Collaborating with a vast array of stakeholders from within the company and externally to produce content that supports KPI drives whilst engaging the user.
• Dedicated to Agile ways of working, operating as a trainee Scrum Master and developing coaching and project management skills.
• Extracting meaning and strategy from analytics data to continually question and improve content.
• Brand Champion for rejuvenated brand launching April 2021.

Head of Digital Content

July 2018 – Nov 2019

• Chiefly responsible for the overall digital marketing strategies for the company’s television series and events, including multi-million-pound properties The Wine Show, The Football Show, and The Best FIFA Football Awards.
• Spearheading production of digital assets and ongoing content marketing strategy, including video, graphics, social media, and web design.
• Creating bespoke digital marketing campaigns around show launches and other commercial activities, making effective use of limited budgets via intelligent user targeting and striking digital content.
• End-to-end creation of show reels and sizzles for new TV concepts, supporting pitches for investment, commercial tie-ins, and ongoing brand exposure.
• Working alongside media veterans Russ Lindsay and Ross Westgate, providing ongoing support, commercial strategy, and creative input to the business as a whole.

Digital Content Manager

March 2017 – July 2018

• Managing e-communication channels to build support for and publicise the work of the Charity internally and externally.
• Overseeing concept, planning, and delivery of a variety of digital content ranging from articles, videos, and interactive tests.
• Strategic planning around social media channels, supporting integrated issue-led campaigns with intelligent social media tactics.
• Managing an ongoing programme of quality assurance regarding site content, such as broken links, accessibility issues, and content relevance.
• Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Researched, prototyped, and delivered a brand new website for 2018, addressing previous issues around responsive design, inefficient user journey, and outdated design trends.

Communications Officer

Feb 2016 – Feb 2017

• Political events company, covering a broad spectrum of policy including education, employment, legal, health, and environmental.
• Responsible for drafting and proofreading all external communications, including mail-outs, transcripts, agendas, PowerPoints, sponsorship, marketing, and website maintenance.
• Liaising with delegates, speakers, and forum leads to ensure factually correct and up-to-date publications.
• Maintaining and developing the company’s social media presence, preparing strategic tweets based on specific event updates, and provoking discussion and interest amongst an ever-growing following of policymakers and relevant third parties.
• Designated company graphic designer, producing images and designs for a full-scale website rebranding, as well as other relevant promotional imagery.

Marketing & Events Manager

July 2013 – Feb 2016

• A fast paced, customer-orientated position within the leisure industry.
• Liaising with film distributors and production company representatives to develop site-specific marketing strategies.
• Attracting alternate revenue streams via corporate screen hire, establishing client relationships, chasing leads, and delivering high-quality, professional events.
• Essential in developing business strategy and delivering or exceeding key performance indicators, such as attendance, retail revenue, and market share.
• Combined management duties with a more supervisory ‘front of house’ role, motivating and strategising with a 30-strong team to achieve excellent guest service and net promoter score.

BA (Hons) Film Studies & Entertainment Technology

Sep 2008 – July 2011

• Academic and practical disciplines, including film history, video production, scriptwriting, and graphic design.
• Substantial experience with video editing and graphic design software, camera and sound equipment.
• Final year dissertation focussing on the role of the editor in relation to auteur theory.
• Collaboration with fellow students on a variety of film projects, taking up voluntary roles as team
  leader and head of post-production.
• Studied a variety of other media forms, including magazines, newspapers, and online content. 
• Elected course representative for Film Studies, and Combined Honours.
• Graduated with first class honours.